Ratings are like a 2-sided coin. They have a considerable effect on your business revenue. Higher ratings attract multiple orders.
A low rating posted by your buyer/customer can cause you revenue loss. Even if you cancel a prepaid order your ratings take a hit.
To avoid cancellation of paid orders, do the following:
- Keep only those catalogs active on Wishbook which you have an ample stock of.
- A regular update in catalogs as per the new launches attract a high number of inquiries and orders.
- Timely catalog updates reduce order cancellation, facilitate timely delivery, and improve the buyer experience thereby your ratings and reviews too.
So, taking care of your business reputation is indeed critical.